Using social media has become a mainstream activity - this is at least what surveys like Social Media Tracker wave 3 (byUniversal McCann) tell us. If that is truly so, being active in networks, blogs, tweets etc. must be already yesteryear's fashion to the trendsetters and early adopters. Its simply not cool to be main stream!
In fact, the world is ripe for a counter trend to constant online activities, since constant networking also means perpetual disruption which translates to stress and productivity loss.
But how can anyone who makes a point of being part of an elite of forerunners show that offline is the new black?
One way of going offline with style would be to turn logging out into a luxury. In a way, power napping in spas (like Yelo in New York) or with special equipment (like the napshell or the EnergyPod) offers just that.
Another idea could be to have a zero communication service (by telecommunication providers ?)which holds back all communication in a defined area for a selected time. At a premium price, of course. Have not seen this yet but it is just a question of time...
Companies can also reserve rooms where employees can work completely uninterrupted. Would it not feel like a privelege to work for a company that frees staff from stress?
At any rate, stating that one decided to quit a network or an online habit may become just as main stream as joining one of the community services. As an added value, such a statement adds an aura of no-nonsense down-to-earth rationality to the person who made the statement.
Come to think of it, such a statement started yesterday's Iconoculture newsletter: "I committed Twittercide the other day. And while I'm sure it was disappointing to the couple hundred Twitter followers who had gotten used to updates on what I ate for dinner (usually lasagna) or my level of exhaustion (high), I retired my account for many reasons — one of which was the fact that I wasn't having much fun with that aspect of my identity anymore."
Related: Communicate Less
Picture by OmirOnia (sxc)
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