Browsing through the internet - news sites and blogs - these days can give you the impression that with Google's opensocial initiative, we're really at the threshold to a new web. For sure, Google's opensocial initiative is a brandnew topic in the realm of Google searches as the graphs above show (for comparison I chose "widget"- a search term with a longer history.)
"Creating a standard API is only the first step. Google's vision, according to Joe Kraus, the developer in charge of the project, is to push for more open interfaces between rival social networks, so that personal data are no longer trapped in any one system." - the Financial Times wrote. And Business Week was musing whether even Facebook or Yahoo might join the party.
"Given the magnitude of the change in Web consumption behavior brought about by social networking sites, newspaper companies need to think about how their content, tools and services might interoperate with these standards. " suggests Steve Yelvington in his blog dedicated to media topics.
But newspaper companies are certainly not the only ones who should brainstorm about opportunities. If Google's vision comes true users might want to manage every service from their profile - from getting an appointment with the local dentist to paying taxes or booking flights. Maybe a little far fetched at the moment... but some threats are real already: According to TechCrunch, opensocial is not paying much attention to security and can easily be hacked.
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