Alternative to Mistrust

Greenwashing, credibility of companies and new trends in marketing have been following me as topics over the last months. If you look at these issues closely, they are all related to trust. What constitutes trust and how do you get others to trust you or your products are topics that fuel research and fill racks of books.
It appears that the more researchers find out about the mechanics of trust, and the more companies or marketers apply this knowledge, the more people feel manipulated. Which makes it in turn harder to gain their trust.

Taken to the extreme this build-up of attack and defence would lead to a society of mistrust.

Or alternatively, to a society were people understand as much (and more) about their usually unconscious decision making processes as neuroscientists and marketing specialists. Given the choice, I would like to live in a conscious society, were people do trust each other but on a thoroughly conscious level. The word "trust" would become obsolete as there is also no mistrust, just clarity.

And as I was reading "The Back of the Napkin" by Dan Roam, the idea of creating a picture story about trust and mistrust formed in, well 3 evenings :-)

Little Picture Book Of Trust

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