Creativity predicted

Subliminal Advertising by Derren Brown.

Fascinating video which claims to show how two advertising guys are tricked by subliminal adverts and messages into creating a predicted image. Numerous comments on Youtube - some suspecting the film has been manipulated afterwards, some just finding it awesome.
Even if the movie does not tell the whole story, I still think it shows that "out of the box thinking" is hard to achieve.
No matter where the two guys got their ideas from, they also ordered them exactly as predicted. This was maybe triggered by Derren's task, nevertheless, the instructions left room for variations. But no experiments here... As if there was a common layout, to do with fashion maybe or even with following a textbook case? Well, the guys only had 30 min, obviously not enough to go beyond the normal... And the lesson is, if you really want to create something truly original, don't take the same route every day. And if you hire advertisers, don't let them take the same route every day either, if you want something truly "out of the box".